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We help schools around the world attract prospective students and families while retaining & engaging their current communities.

Nice to meet you.

My name is Johanna Karp and I have over 8 years of experience in communications and digital marketing - the last 2 in the education sector.

As a former in-house school marketing and communications professional, I know perfectly how schools work and the sort of constraints you are confronted with. From start-of-the-term day to graduation ceremonies, from facilities to campus tours, parent ambassadors, assessments, tuition fees, alumni, curricula and yearbooks... I have handled it all!

I truly am a world citizen - I am fluent in 4 languages and have lived in many countries and continents, including France, Argentina, Israel, the United States, Singapore and (since 2019) Hong Kong.

You can take a look at my LinkedIn profile for more info about my background.

Looking forward to accomplishing great things together!

Who is behind The Good Schools?

Our Services







What We Do

Social Media Content

Promotional Video Design

Publications Editing


Comms & Marketing

Strategic Plan

Copywriting & Storytelling


Want to know more about our services?

Have questions? Want to chat?

Receive a quote?

What next?

What we do

We know the ins and outs of what makes a school, a school.

And how to communicate so that your school gets higher inquiry and enrollment rates.

Social Media Content

Social Media Ads

Publications Editing


Comms & Marketing

Strategic Plan

Copywriting & Storytelling



I had a need to develop promotional material on short notice for a data science program that we were launching at my university. 

I was very fortunate to have Johanna at The Good Schools take on the project. [...]

No doubt, Johanna is a masterful communicator and competent content developer.

Overall, I couldn't have asked for a better experience.   

Dr. Imad Antonios   |  Professor of Computer Science

Southern Connecticut State University

Johanna is a talented marketer who genuinely understands the international education industry and has what it takes to bring out the best in a school or organization.

We engaged Johanna on a project in late 2021 and she did an excellent job of working hard to understand our needs and ultimately delivered a fantastic final product. She worked almost as an extension of our team as she was very responsive, curious, and worked with us on multiple iterations of the final project.

I highly recommend Johanna and The Good Schools to any school looking to better craft your message; Johanna will help to bring out your best.

LaRoy Hoard   |  Head of Business Development and Operations

ESF Sports & Language (Hong Kong)

Many thanks to The Good Schools for creating a brilliant flyer for my business.


I really recommend this Marketing Agency to anyone around the globe!

Judith Eidelman   |  Founder & Spanish Teacher

Spanish Plus (Argentina)

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